Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Ellen Weiner of The Weiner Real Estate Group of Cleveland, OH to develop a comprehensive marketing strategy to expand her online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the Greater Cleveland areas of Shaker Heights, Solon, Pepper Pike, Cleveland Heights and Chagrin Falls, OH real estate markets are easily accessible to site users – only one or two clicks away. The Weiner Real Estate Group website also offers useful information for families who may be moving in or out of the area.

“We love our new website! We especially like focusing on Cleveland! It is a great place to live, with wonderful suburbs and housing opportunities. The site is very user-friendly allowing for buyers and sellers to search the MLS listings very easily,” said Weiner, principal of The Weiner Real Estate Group. “Buyers and sellers can find valuable information regarding the home buying or selling process. People who are relocating to Cleveland will be able to find information about the Cleveland suburbs of Cleveland Heights, Shaker Heights, Pepper Pike, Solon and Chagrin Falls and all surrounding areas on the east side of Cleveland.”

A new search engine optimization program was also implemented that will eventually move the Greater Cleveland, OH Real Estate up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

The Weiner Real Estate Group, led by Ellen Weiner, is a team of Cleveland, OH real estate professionals who go out of their way to assist buyers and sellers. Ellen Weiner was able to use Pro Step Marketing’s knowledge and experience to guide her through the development of her new website to further assist her clients.

Pro Step Marketing, located in Huntersville, NC, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they’ve always wanted from their real estate marketing strategy.

Huntersville, N.C. (June 19, 2008) – Tricia Fink Andreassen, CEO and founder of Pro Step Marketing, will conduct a free online “Webinar” entitled “What Makes A Successful Website” on Tuesday, June 24, from 3 to 4 p.m. EDT.

The Webinar will feature Andreassen providing incredibly valuable information regarding successful web marketing strategies for REALTORS®. During the Webinar, this team of experts will share strategies that real estate agents can implement that will result in dominate natural rankings on the search engines without using pay per click. Joining Andreassen will be active REALTORS® RE/MAX® agent Kristan Cole and Century 21® agent Linda Hall, who will share how their entire web strategy is a system of components, designed for them exclusively by Pro Step Marketing, which has helped them to increase their business despite a challenged market.

“Many times agents are wondering why their website does not bring results. It’s a combination of elements and the strategy behind those elements that pull it all together. This session will be a ‘first-hand’ account of how to take your website to the next level with a targeted, focused approach.” said Andreassen. “Both Linda Hall and Kristan Cole are at the top of their markets and represent how creating a synergy of integrated marketing can build your real estate business—in all marketing channels.”

Andreassen said this exciting educational session will show REALTORS® how to:
• Carry Your Brand to Your Website – Consumers work with people they know and trust. Learn how your brand can connect you to your website visitor in the most effective way.
• Appeal/Accentuate Your Target Market—Learn how to quickly connect to the unique needs of your consumer and show that you are the expert for your market.
• Build Market Share in Specific Niches—Get new ideas and hear the strategies being used by leading Top Producers that build business in specific markets.
• Understand How IDX Can Work for You—Increase lead generation, and most importantly, conversion, with advanced property searches and creative ways to “romance” the consumer.
• Get Found on the Search Engines— Having a great site is not enough! It needs exposure and must be positioned to capture the right audience. Natural organic rankings will be the focus of this session.

To register for this free and exciting Webinar, simply click here.

Andreassen started in real estate at age 19 and with her entrepreneurial spirit she purchased her first investment properties by age 20. Following work as a general sales manager for a Century 21® and launching her own team within the RE/MAX® organization, Tricia became a national speaker for Realtor.com®, where she educated REALTORS® on how to take their business to the next level in online marketing. Today, her company, Pro Step Marketing, focuses on how to pull it all together and create a web marketing strategy that will take your business to the next level.

Pro Step Marketing, located in Huntersville, NC, provides Real Estate Web Design marketing consultation and education services to real estate agents across the country, including logo design, branding services for print and web, website design and development, and implementation of lead generation and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.

Huntersville, N.C. (June 19, 2008) — A recent interview with Tricia Andreassen, a leading real estate industry expert and national speaker, was conducted by a media company specializing in offering technology-based solutions for business owners is now available to the public. Joining Andreassen was Leanne Kinsella, director of strategic marketing for Andreassen’s company, Pro Step Marketing.

The interview, conducted by NewMediaMavens.com principals Lena Claxton and Alison Woo, features extensive information regarding Pro Step Marketing’s services for real estate professionals who have not yet, or who desire to go to the next level in their web marketing strategy. Now available online in its entirety on BlogTalkRadio.com and Pro Step Marketing’s website,the interview features an extensive question and answer session regarding the importance for real estate agents to have a consistent brand separate from their franchise, carry the brand effectively to the web, and create a consumer-centric strategy to engage today’s consumers. This target marketing strategy, coupled with a search engine strategy, allows consumers to find the REALTOR® and their information on the search engines.

“The interview with Lena Claxton and Alison Woo was a terrific opportunity to explain how essential a brand, a website and a system that marries all marketing channels together is essential for today’s real estate professional,” explained Andreassen. “Over the course of the interview, we were able to provide details on the specific components that create a marketing strategy necessary for a REALTOR® to attract, connect, and communicate effectively with a specific audience.”

During the interview, both Andreassen and Kinsella, whose background is in advertising, brand engineering and web strategy, informed listeners about Pro Step Marketing’s services and its role in today’s real estate marketing strategies. Those strategies included:
• Consistently branding your business throughout traditional marketing and online marketing.
• How to separate your real estate business from others.
• Establishing you as the expert in your market.
• The importance of providing both useful and updated information to both consumers and search engines.
• How a successful website collects quality leads and tracks measurable results.

Andreassen started in real estate at age 19 and with her entrepreneurial spirit she purchased her first investment properties by age 20. Following work as a general sales manager for a Century 21® and launching her own team within the RE/MAX® organization, Tricia became a national speaker for Realtor.com®, where she educated REALTORS® on how to take their business to the next level in online marketing. Today, her company, Pro Step Marketing, focuses on how to pull it all together and create a web marketing strategy that will take your business to the next level.

Pro Step Marketing, located in Huntersville, NC, provides Real Estate Web Design, marketing consultation and education services to real estate professionals and companies across the country, including logo design, branding services for print and web, website design and development, and implementation of lead generation and search engine optimization. Pro Step Marketing has a team dedicated to helping their clients finally get the results they've always wanted from their real estate marketing strategy.

Click the arrow to the left in the player below to listen to CEO/Founder Tricia Andreassen and Director of Strategic Marketing Leanne Kinsella talk about Pro Step Marketing and how we help real estate professionals with their print and web marketing.

Huntersville, N.C.--June 6, 2008---Pro Step Marketing, a real estate focused marketing firm located in Huntersville, NC worked with Amy Stoehr, founder and principal of Changing Lanes Consulting, to develop a new, customized website that is both easy to use for those visiting the site and for Stoehr to edit and enhance.

Stoehr, who said she is “not particularly tech-savvy,” explained that Changing Lanes Consulting’s new website allows her to easily add or edit pages to her site. “The website is both aesthetically pleasing and easy for me to customize and alter depending on my needs. Users visiting the site have expressed it is easy to navigate and very informative, and it has been a true asset to my organization.”

The new Changing Lanes Consulting website features information about the company’s many services, including executive coaching, onsite consulting, team retreat planning and workshops specifically tailored to the needs of its clients. Other features of her new website include an interactive blog, client testimonials and information on recommended vendors and books for site users seeking additional guidance.

Much like working with her clients, Stoehr said she is pleased with the results from working with Pro Step Marketing’s team during the development phase of her new website. “They began by asking the right questions to understand exactly what I wanted and then created it for me,” she said. “Unlike many design companies, they were able to make changes during the process that resulted in a website that is exactly what I wanted and presents Changing Lanes Consulting as a valuable resource for those seeking guidance for their real estate operations.”

Located in Huntersville, NC, Pro Step Marketing provides Real Estate Web Design marketing consultation and education services to real estate agents and related businesses across the country, along with logo design, branding services for print and web, website design and development, including lead generation strategies, and search engine optimization. With knowledge of 90 percent of today’s industry tools, Pro Step Marketing implements the marketing strategy and tracks the measurable results of the system.