Developing a solid action plan is challenging when you have to evaluate what works, what doesn't, and what to maximize to bring the best results. We believe that to be able to put together a successful marketing plan and turn it into an effective strategy, it must begin with an evaluation process.
Pro Step Marketing and Advertising is the only firm that blends everything together. Our team will provide you with a personal, one-on-one strategy, taking your business strategy and that vision with web marketing so you grow to the next level. We help you build your brand, understand the power of target marketing on your website, and increase your online presence through various strategies.
Not sure what you should be evaluating and how to put it all together? That's where Pro Step Marketing and Advertising comes in. We know nearly all of today's tools and how to maximize them. From "concept to completion," Pro Step Marketing and Advertising creates systems that truly give you unique positioning in your market versus competitors that are in your space.
We highly believe in the fundamentals of developing a roadmap that clearly defines what you want to achieve, what the steps are to get there, and how to implement effectively to get results right away.
Step 1: Vision and Target- A good marketing strategy understands your business and where you want to grow your market share. A solid plan allows you to take more listings and then track your results. This creates a CLARITY of vision of what should be done and how it should be accomplished. We do a power call with you that is confidential and focused purely on your personal plan of attack. We offer a boutique approach with our services and feel that each client is different. We take the time to really "GET YOU" and help you for the long term.
Step 2: Creating or Improving Your Brand - As the foundation of your marketing strategy, branding creates a visual identity for you that reflects your target market. We are strong at creative direction and coming up with ways to position yourself in the marketplace that will allow you to step out from the ordinary and differentiate yourself from the sea of competitors. Depending on what we determine in Step 1, we can help you maximize your message and make sure that we are all on the same page.
Step 3: Carrying the Brand to all Marketing Channels - From print to web, we understand how to "smash" your brand across all your collateral material. Whether it's business cards, letterhead, listing flyers, online ads or website, our creative team will bring your brand to life and implement every component for you in design and creativity. Most importantly we know how to showcase your brand on the web effectively.
Step 4: Website Development - In Step 1, we critique and design your website navigation based on your objectives, target marketing and integration of tools you have already invested in for your business. We want to help you develop a design that incorporates your brand, common-sense navigation, landing pages, and compelling copy that engages the search engines. From target marketing to automated email marketing campaigns - this is the engine of your marketing system!
Step 5: Interfusion Marketing Strategy - To get the results you have ALWAYS want it is extremely important to be aware that the secret to your business is honing in on a message and then evangelizing that to all marketing channels. From your brand, to your direct mail to a social media posting you MUST be clear and deliberate of what you want that marketing to do for your business. This is where we shine. Our founder Tricia Andreassen wrote the book Interfusion Marketing and it went #1 in less than 4.5 hours and it is still on the best seller list for over a year (and counting!)
Step 6: PR and Search Engine Strategy - Developing a great business and lead-generating website doesn't happen overnight yet there are tactics that can specifically speed up the process to combine lead generation while building your brand all at the same time. Our PR campaigns are specifically designed to get MILLIONS of eyeballs on your business and build credibility. Through social media and online news networks as well as exclusive channel marketing, this is what will put you on the map - in a very BIG way.
Step 6: First Priority Service - Our team wants to stand by if you need another set of hands to get things done. This is why we have our "first priority service" where we become a part of your marketing team without the hassle of having onsite marketing employees or a division. After all, we have taken the time in the beginning to understand your target and where you want to grow. Our clients can retain our services in blocks of hours ranging from 5,10, to even 40 hours to keep their business plans and marketing strategies in peak performance mode without having to hire a full time salaried marketing director. We will keep you ahead of the competition; able to make ongoing changes to your marketing system and track your measurable results. As the internet, marketing and advertising continues to evolve, we dedicate ourselves in staying on top of strategies that will help you stay current and successful.